Do you have the characteristics to be a Good Leader?
I read an excellent article this morning written by Michael Dlouhy, author of Success in 10 Steps. This article gives great value about the characteristics of what a true leader is and should be.
When a great leader falls because of a lack of integrity, it is
very painful for all involved. Tearing another person down to
build yourself up, only leads to a false impression of yourself.
When someone is tearing others down in front of You this is
a guarantee they will do the same to You behind Your back.
Ultimately you will crash and burn from your lack of character.
Life can give us challenges in many areas of our life. How we
handle those challenges ourselves and who helps us, can
determine our success or failure. Loyalty to do the right thing
enters into all decisions. Friendships built on loyalty and trust
are like support beams for a foundation.
A foundation is the beginning. This applies to your marriage,
your friendships, your home and your business. If you build
them correctly, they will sustain you your lifetime. If you
build carelessly everything will crumble around you.
Leaders are built. Day by day, Lesson by lesson. When a
leader chooses to fall, they sacrifice their integrity, their
honor and their character.
If after knowing the facts and fully utilizing their "critical
thinking skills" when someone decides to leave Your Team
please wish them all the best.
Excerpt from "Launching a Leadership Revolution"
Foundational Leadership Quality: Honorable
Integrity can be considered as the condition of "not doing
what's wrong." Character can be defined as doing the right
things, for the mere reason that it is the right thing, even if
that thing is difficult and unpopular.
The two sewn together make honor. Author Jeff O'Leary,
in The Centurion Principles, writes, " 'Honor' encompasses
the virtues of integrity and honesty, self-denial, loyalty, and
a servant's humility to those in authority above as well as a
just and merciful heart to those below."
Honor is such a rarely used word in our times that it seems
a little old-fashioned. But living a life of integrity and character
is timeless and, for a leader, absolutely necessary. It's about
choices, and a person's choices in life follow him to the grave.
Is this to say that a person needs to be perfect to become a
leader? Of course not. Perfection in this life is not possible,
and we, the authors, are certainly not exceptions. However,
a leader must strive continually toward perfection even though
she knows she can never exactly attain it.
It is a question of the heart. The most effective leaders through
out history have led with their hearts, in trust, and with honor.
If a leader cuts corners, misuses people, or misrepresents, the
truth, a time bomb begins ticking. Someday, somewhere, the
bomb will go off. It is obvious in our times only too often: public
figures at the pinnacles of power and fame crash and burn in
the cloud of self-inflicted shame. From political scandals to
high-profile corporate frauds, these calamities are brought
on by a lack of honor in the leadership.
"Human happiness and moral duty are inseparably connected."
The difference between leaders we revile and those we praise
is their individual level of honor. In fact, honor is the force that
holds a leader's hunger in check.
Without honor, hunger runs rampant and ultimately serves
only selfish interests. Honor is the component that makes
hunger productive for the leader's fellow man. In fact, what
we are basically describing here is another "old-fashioned"
word: duty.
George Washington said of duty, "Human happiness and
moral duty are inseparably connected." So leadership is
spawned by hunger and held in check by honor.
Under that combination, leaders will find happiness in the
fulfillment of their duty to others. It has been said that the
character of a man is the only thing that will walk back
from the grave into the hearts of the people who knew him.
That is the legacy of a leader. The words a leader say and
the walk a leader walks must match. As the saying goes,
"Your word is your worth and your worth is your word."
Andy Stanley, author of The Next Generation Leader, says,
"To become a leader worth following you must give time and
attention to the inner man.
To leave a legacy that goes beyond accomplishment alone,
a leader must devote himself to matters of the heart."
Character is developed in the valleys and the peaks of life,
enabling a person to overcome obstacles and deal with
success.
Abraham Lincoln observed, "Nearly all men can handle
adversity, but if you really want to test a man's character -
give him power." Character connects a person to what is
right and true.
If reputation is what others think of you, then character is
what God knows about you. This concept of honor is so
important to a leader because people will follow a leader
only as far as they feel they can trust him.
People will not follow a leader they can't trust. According
to R. Ruth Barton, "We set young leaders up for a fall if
we encourage them to envision what they can do before
they consider the kind of person they should be.
" Warren Bennis tells us, "In the leadership arena,
character counts. I am not saying this casually, of studies,
observations, and interviews with leaders and with the
people near them.... I've never seen a person derailed
from [leadership] positions for lack of technical competence.
But I've seen lots of people derailed for lack of judgment
and character." And, as Heraclitus said, "Man's character
is his fate." Finally, it should be remembered that a major
component of honor is personal courage.
Without the courage to do what's right because it's right,
regardless of ramifications to self, one is not truly worthy
to be called a leader.
When people don't "Believe" they deserve Success they
will self destruct every time.... This is the reason we tell
everyone we meet to "Participate" in the 30 Day Mental
Cleanse if You want to own Your life.
Article written by Michael Dlouhy
If you would like to own your life, and believe you will become successful then participate and download this FREE E-book Think and Grow Rich by Napoleon Hill at http://30daymentalcleanse.com/. If you would like the audio, please Email me.
When a great leader falls because of a lack of integrity, it is
very painful for all involved. Tearing another person down to
build yourself up, only leads to a false impression of yourself.
When someone is tearing others down in front of You this is
a guarantee they will do the same to You behind Your back.
Ultimately you will crash and burn from your lack of character.
Life can give us challenges in many areas of our life. How we
handle those challenges ourselves and who helps us, can
determine our success or failure. Loyalty to do the right thing
enters into all decisions. Friendships built on loyalty and trust
are like support beams for a foundation.
A foundation is the beginning. This applies to your marriage,
your friendships, your home and your business. If you build
them correctly, they will sustain you your lifetime. If you
build carelessly everything will crumble around you.
Leaders are built. Day by day, Lesson by lesson. When a
leader chooses to fall, they sacrifice their integrity, their
honor and their character.
If after knowing the facts and fully utilizing their "critical
thinking skills" when someone decides to leave Your Team
please wish them all the best.
Excerpt from "Launching a Leadership Revolution"
Foundational Leadership Quality: Honorable
Integrity can be considered as the condition of "not doing
what's wrong." Character can be defined as doing the right
things, for the mere reason that it is the right thing, even if
that thing is difficult and unpopular.
The two sewn together make honor. Author Jeff O'Leary,
in The Centurion Principles, writes, " 'Honor' encompasses
the virtues of integrity and honesty, self-denial, loyalty, and
a servant's humility to those in authority above as well as a
just and merciful heart to those below."
Honor is such a rarely used word in our times that it seems
a little old-fashioned. But living a life of integrity and character
is timeless and, for a leader, absolutely necessary. It's about
choices, and a person's choices in life follow him to the grave.
Is this to say that a person needs to be perfect to become a
leader? Of course not. Perfection in this life is not possible,
and we, the authors, are certainly not exceptions. However,
a leader must strive continually toward perfection even though
she knows she can never exactly attain it.
It is a question of the heart. The most effective leaders through
out history have led with their hearts, in trust, and with honor.
If a leader cuts corners, misuses people, or misrepresents, the
truth, a time bomb begins ticking. Someday, somewhere, the
bomb will go off. It is obvious in our times only too often: public
figures at the pinnacles of power and fame crash and burn in
the cloud of self-inflicted shame. From political scandals to
high-profile corporate frauds, these calamities are brought
on by a lack of honor in the leadership.
"Human happiness and moral duty are inseparably connected."
The difference between leaders we revile and those we praise
is their individual level of honor. In fact, honor is the force that
holds a leader's hunger in check.
Without honor, hunger runs rampant and ultimately serves
only selfish interests. Honor is the component that makes
hunger productive for the leader's fellow man. In fact, what
we are basically describing here is another "old-fashioned"
word: duty.
George Washington said of duty, "Human happiness and
moral duty are inseparably connected." So leadership is
spawned by hunger and held in check by honor.
Under that combination, leaders will find happiness in the
fulfillment of their duty to others. It has been said that the
character of a man is the only thing that will walk back
from the grave into the hearts of the people who knew him.
That is the legacy of a leader. The words a leader say and
the walk a leader walks must match. As the saying goes,
"Your word is your worth and your worth is your word."
Andy Stanley, author of The Next Generation Leader, says,
"To become a leader worth following you must give time and
attention to the inner man.
To leave a legacy that goes beyond accomplishment alone,
a leader must devote himself to matters of the heart."
Character is developed in the valleys and the peaks of life,
enabling a person to overcome obstacles and deal with
success.
Abraham Lincoln observed, "Nearly all men can handle
adversity, but if you really want to test a man's character -
give him power." Character connects a person to what is
right and true.
If reputation is what others think of you, then character is
what God knows about you. This concept of honor is so
important to a leader because people will follow a leader
only as far as they feel they can trust him.
People will not follow a leader they can't trust. According
to R. Ruth Barton, "We set young leaders up for a fall if
we encourage them to envision what they can do before
they consider the kind of person they should be.
" Warren Bennis tells us, "In the leadership arena,
character counts. I am not saying this casually, of studies,
observations, and interviews with leaders and with the
people near them.... I've never seen a person derailed
from [leadership] positions for lack of technical competence.
But I've seen lots of people derailed for lack of judgment
and character." And, as Heraclitus said, "Man's character
is his fate." Finally, it should be remembered that a major
component of honor is personal courage.
Without the courage to do what's right because it's right,
regardless of ramifications to self, one is not truly worthy
to be called a leader.
When people don't "Believe" they deserve Success they
will self destruct every time.... This is the reason we tell
everyone we meet to "Participate" in the 30 Day Mental
Cleanse if You want to own Your life.
Article written by Michael Dlouhy
If you would like to own your life, and believe you will become successful then participate and download this FREE E-book Think and Grow Rich by Napoleon Hill at http://30daymentalcleanse.com/. If you would like the audio, please Email me.
What My Daughter Taught Me About Facebooks’ “Chat” online Application and Relationships.
What My Daughter Taught Me About Facebooks’ “Chat” online Application and Relationships.
Every morning before I even have my coffee, I put on my daughter’s computer. I then get my daughter ready for school and every morning while getting her dressed she asks me, “is the computer on?” and I say half-asleep, “yes it’s on”. Now as we head toward the back room where her computer is, she goes and puts on the TV for me, my station” and heads over to her computer. As I am putting on her sneakers and getting her ready for school, I look over at her and I see her on Facebook, then as each day passes I have been seeing her on Facebook again and again. So, as I pretend to be looking down and putting on her sneakers for school, I look at what she is doing on facebook and she is on Chat Online and there are 4 boxes open with names on them. I look at her friends, and I say you have 58 friends who are they. (I don’t have that many personal friends). She tells me and they are kids from school, her cousins etc…. I say to my daughter, “Melanie” why do you like facebook so much?” “You have more friends than mommy does” “What so much to like about it?” She says I don’t know, “I just like it.”
So, as I go into the kitchen, I am looking at her and her back is toward me so she can’t see that I am checking out what she is doing. She is talking with 3-4 people at the same time on Facebook Chat. She is saying hello and asking how they are and just being herself, making small talk, how are you, what did you have for dinner, what are they doing today or she getting ready to go to school , just small talk. I said Melanie, do you write on your Facebook friends’ walls, she says sometimes, “I like to talk to them” (on chat). "Oooh Ok", I asked her, who showed and told you about chat, and she said you did.” “I did? When did I show you that?”, “awhile ago”. I just pretended to go about my business getting her ready for school.
Whenever she gets on computer, she goes to her e-mail and then facebook. I can’t get her off facebook, that’s all she does. Then I had an epiphany, looking at my daughter from the kitchen, she is sharing every day, maybe just a hello or I love you, because that is her personality. She is just being herself talking to them and she is getting a response back. I thought to myself that she is interacting and developing relationships. It sure sounds like Relationship Marketing. My point is, all the while, I knew the chat button was there but had it shut off on my computer. I turned it on and people started chatting with me. I am surprised to see how many people use it. Because of the volume of friends I have on facebook, I look up their profile and then interact with them, just like my daughter does. She is teaching me Relationship marketing
. Facebook chat logo
Facebook Chat—a new way for you to communicate with your friends on line in real-time. (Relationship Marketing) Facebook's answer to instant messaging. IM, or chatting on Facebook. Facebook chat is already installed on your facebook account, so you don’t need to download or add any plug-ins.
After you open an account with Facebook, log into Facebook account and you’re automatically be logged into Facebook Chat so you can chat on Facebook anytime and talk with your friends, colleagues, and/or potential prospects.
At the bottom of every Facebook page you'll see your Facebook Chat tools. There are three Facebook Chat tools.
· The first of the Facebook Chat tools is the online friends tool. This simply tells you which of your Facebook friends are online right now.
· The next Facebook Chat tool is notifications which will let you know if you have any new Facebook notifications right from the tool.
· The third tool in Facebook Chat is the actual chat tool options.
It is also important to look at other platforms, like AIM, MySpace, Yahoo and Gmail. They also contain chat tools, so keep them on. I feel this will help you connect better with your friends and target market. Also, if someone may have a question, they may be able to get hold of you and get there questions answered through this type of tool and platforms.
Starting today, the more than two billion chat messages sent on the site every day can be sent from your favorite desktop instant messaging client."
AOL Instant Messenger (AIM) is the first major IM platform to work with Facebook Chat. The service also works with multiplatform IM clients Adium, Pidgin and iChat.
When AIM users log in to their buddy lists, they will now see a Facebook Connect button. After clicking that button, they can link both accounts and chat with Facebook friends from AIM's interface without visiting Facebook.com. The social network didn't say if any other major instant-messaging companies had signed on to integrate Facebook Chat. “LA Times”
Remember in the Network/MLM/Internet marketing world, people want to connect with people. People want to build trusting relationships, people want to interact and also some people have a hard time asking questions. Knowing you are available on many platforms by chat or IM, may help the people interact more and help people who struggle to ask their questions, because only you will know they are asking and you can give them an answer or at least point them in the right direction and help them solve their problem/problems.
By using Facebook Chat and other platforms for instant messaging or talking “real time”, I know it will help the consumer or marketer feel better at knowing they can ask you a question, or just connect and talk to you because they want to interact and your there and available.
“The way we communicate with others and with ourselves ultimately determines the quality of our lives” Anthony Robbins
“Communication is the real work of leadership” Nitrin Nohria
If you want to learn more about Facebook and its many advantages, please contact me.
Every morning before I even have my coffee, I put on my daughter’s computer. I then get my daughter ready for school and every morning while getting her dressed she asks me, “is the computer on?” and I say half-asleep, “yes it’s on”. Now as we head toward the back room where her computer is, she goes and puts on the TV for me, my station” and heads over to her computer. As I am putting on her sneakers and getting her ready for school, I look over at her and I see her on Facebook, then as each day passes I have been seeing her on Facebook again and again. So, as I pretend to be looking down and putting on her sneakers for school, I look at what she is doing on facebook and she is on Chat Online and there are 4 boxes open with names on them. I look at her friends, and I say you have 58 friends who are they. (I don’t have that many personal friends). She tells me and they are kids from school, her cousins etc…. I say to my daughter, “Melanie” why do you like facebook so much?” “You have more friends than mommy does” “What so much to like about it?” She says I don’t know, “I just like it.”
So, as I go into the kitchen, I am looking at her and her back is toward me so she can’t see that I am checking out what she is doing. She is talking with 3-4 people at the same time on Facebook Chat. She is saying hello and asking how they are and just being herself, making small talk, how are you, what did you have for dinner, what are they doing today or she getting ready to go to school , just small talk. I said Melanie, do you write on your Facebook friends’ walls, she says sometimes, “I like to talk to them” (on chat). "Oooh Ok", I asked her, who showed and told you about chat, and she said you did.” “I did? When did I show you that?”, “awhile ago”. I just pretended to go about my business getting her ready for school.
Whenever she gets on computer, she goes to her e-mail and then facebook. I can’t get her off facebook, that’s all she does. Then I had an epiphany, looking at my daughter from the kitchen, she is sharing every day, maybe just a hello or I love you, because that is her personality. She is just being herself talking to them and she is getting a response back. I thought to myself that she is interacting and developing relationships. It sure sounds like Relationship Marketing. My point is, all the while, I knew the chat button was there but had it shut off on my computer. I turned it on and people started chatting with me. I am surprised to see how many people use it. Because of the volume of friends I have on facebook, I look up their profile and then interact with them, just like my daughter does. She is teaching me Relationship marketing
. Facebook chat logo
Facebook Chat—a new way for you to communicate with your friends on line in real-time. (Relationship Marketing) Facebook's answer to instant messaging. IM, or chatting on Facebook. Facebook chat is already installed on your facebook account, so you don’t need to download or add any plug-ins.
After you open an account with Facebook, log into Facebook account and you’re automatically be logged into Facebook Chat so you can chat on Facebook anytime and talk with your friends, colleagues, and/or potential prospects.
At the bottom of every Facebook page you'll see your Facebook Chat tools. There are three Facebook Chat tools.
· The first of the Facebook Chat tools is the online friends tool. This simply tells you which of your Facebook friends are online right now.
· The next Facebook Chat tool is notifications which will let you know if you have any new Facebook notifications right from the tool.
· The third tool in Facebook Chat is the actual chat tool options.
It is also important to look at other platforms, like AIM, MySpace, Yahoo and Gmail. They also contain chat tools, so keep them on. I feel this will help you connect better with your friends and target market. Also, if someone may have a question, they may be able to get hold of you and get there questions answered through this type of tool and platforms.
Starting today, the more than two billion chat messages sent on the site every day can be sent from your favorite desktop instant messaging client."
AOL Instant Messenger (AIM) is the first major IM platform to work with Facebook Chat. The service also works with multiplatform IM clients Adium, Pidgin and iChat.
When AIM users log in to their buddy lists, they will now see a Facebook Connect button. After clicking that button, they can link both accounts and chat with Facebook friends from AIM's interface without visiting Facebook.com. The social network didn't say if any other major instant-messaging companies had signed on to integrate Facebook Chat. “LA Times”
Remember in the Network/MLM/Internet marketing world, people want to connect with people. People want to build trusting relationships, people want to interact and also some people have a hard time asking questions. Knowing you are available on many platforms by chat or IM, may help the people interact more and help people who struggle to ask their questions, because only you will know they are asking and you can give them an answer or at least point them in the right direction and help them solve their problem/problems.
By using Facebook Chat and other platforms for instant messaging or talking “real time”, I know it will help the consumer or marketer feel better at knowing they can ask you a question, or just connect and talk to you because they want to interact and your there and available.
“The way we communicate with others and with ourselves ultimately determines the quality of our lives” Anthony Robbins
“Communication is the real work of leadership” Nitrin Nohria
If you want to learn more about Facebook and its many advantages, please contact me.
10 Killer Headlines To Pull Your Prospects In with the Force Of A Magnet
So let me ask you a question, what made you click on the link to read this article? Think about it, with all that we’re exposed to on the internet every second of the day, the barrage of emails, articles on Facebook, and links on Twitter, what makes you decide what you’re going to look at…The Headline.
Some experts say that 90% of the effectiveness of your content depends on the headline. Funny thing is that usually we spend much more time creating and editing the body of an ad, article, etc. – and the headline or title is just created on the spur of the moment. BIG mistake. If the reader does not find the title interesting, intriguing, or at least… annoying or controversial – they will not read the rest.
Ok, so since examples are always clearer, I’m going to share with you 10 killer headlines you can use to grab the attention of your prospects. Now, there are hundreds of them, but this will at least get you started. They are in no particular order.
1. Secrets Of…
The “Secrets Of” headline will impact your prospect and grab their attention because people want to learn secrets and most people are just plain nosy. It’s like someone telling you they know a secret, you just have to pry it out of them. They will have to read on or buy your product or opt-in in order to find out the “secrets”.
Example:
The Secrets Of Successful Internet Marketers
Inside Secrets To A Successful PPC Campaign
2. How To…
The “How To” headline offers the easiest, and in many times, the most effective approach to headline creation. All you have to do is begin with the words “how-to”, and follow that up with a hard-hitting benefit(s), offers, etc… A “How To” headline grabs your prospect’s attention because it tells them they’re about to learn something new that could benefit them. The headline should tell them how to get their benefit faster, cheaper, easier, etc. If you’re ever struggling to find a good headline in a hurry, there’s no more reliable approach than the “how-to”.
Example:
How To Get Out Of Debt In One Year Or Less!
How To Sponsor More Reps
How To Get Maximum Exposure For Your Blog
3. The Question…
The “Question” headlines are great involvement devices. A question often commands a reaction from the prospect, thereby involving them in your concept, idea or thought process. Questions by their very nature beg to be answered. However, the key to using this type of headline is to focus your question clearly on the prospect.
You need to ask questions of the prospect that make him want to read on to discover the ultimate answer. Questions that are of particular interest to a targeted audience are even more involving. The purpose is to get the reader to quickly assess their situation or to start to think about their current condition. Involve them and they’ll be drawn inside.
Example:
Do Fears Hold YOU Back?
Do You Feel Frustrated With The Money You’ve Been Making?
4. The Command Headline
The “Command” headline is a directive that is used to get prospects out of their “comfort zones” by giving a clear indication of what they should do now. The actual command component of these types of headlines begins with a verb. It’s a direct call to action of some sort. “Do This” “Stop Suffering From…” “Claim Your Free Pass…” are a few examples of phrases that indicate a command.
Example:
Don’t Spend Another Second Struggling To Keep Up With Information Overload–Read This NOW!
This Is Your Window Of Opportunity. Open It.
Join Me And 3 Other Top Marketers For A No Holds Barred Training Session Tonight
5. Step-by-Step…
The “Step-by-Step” headline grabs your prospect’s attention because people don’t want to be confused. When they buy a new product or are seeking ad desired benefit, they want simple take-you-by-the-hand steps or instructions.
Example:
An Easy Step-by-Step Website Design System That Takes Newbies By The Hand
You Can Laugh At Money Worries If You Follow This Step-by-Step Plan
6. How I…
The “How I” headline will get your prospect’s attention because it’s not only showing them how to get the desired benefit, but you, the “I” are telling them and not some big corporation. It’s more personal than the “How To” headline and will draw your prospect into your content.
Example:
How I Made A Fortune With A Fool Idea
How I Improved My Prospecting Skills In One Evening
7. Truth About…
The “Truth About” headline grabs your prospect’s attention because most people are skeptical and suspect they’re being lied to by businesses. I mean, how many of us have been burnt by another person or business at least once in our lifetime?
Example:
The Real Truth About MLM Compensation Plans
The Truth About MonaVie
8. Reasons Why
The “Reasons Why” headline can work well because it promises to reveal some important information the prospect should know about. This technique usually begins with a specific number and lures prospects in with an approach that arouses their curiosity. People love to know the answers and a “Reasons Why” headline promises such answers. It’s almost a challenge to the reader—to learn these reasons and compare them with his own ideas and beliefs.
Example:
7 Reasons Why You Should Be Using My Lead System Pro
10 Reasons To Start Your Own Home Based Business
9. Numbered
The “Numbered” headline technique features a specific number as an actual reference point. It’s similar to the “Reasons Why” headline, but the number can actually reflect many unique points such as the number of secrets an article reveals, or the number of ways your customer is bettered by using your product or service. “Numbered” headlines work well because of their reference to a specific number which appears much more credible and believable to the prospect.
Example:
The 7 Secrets That Can Make YOU A Better Speaker.
13 Secret Marketing Tools That Will Help You Build Your Business, Gain More Free Time And Put More Money In Your Pocket Every Week!
10. Now You Can
The “Now You Can” headline will grab your prospect’s attention because people usually don’t have their desired befit yet, if they are even considering reading your article. Now they can learn how to get that benefit by reading the rest of your content.
Example:
Now You Can Have An Endless Supply of Leads Forever
Now You Can Have Prospects Chasing You
And because I’m so kind, here’s a bonus headline for you:
Tired Of…
The “Tired Of” headline creates a lot of impact with your prospect because people get tired of the old things in their life, the same ‘ole same ‘ole. To achieve their goals or desired benefits, people know that something has to change.
Example:
Aren’t You Tired Of Working For Someone Else?
Tired Of Just Getting By?
Use these headlines to start your own headline swipe file if you don’t have one already. Also, another great source of headline inspiration is the check-out line of your grocery store. In particular, look for magazines related to achieving goals or improving something – women’s magazines, men’s health, fitness, home décor, etc.
These headlines are written to draw in hundreds of thousands of readers. Write down the headlines you see and see if you can modify them to fit your business.
Written by Fontella Williams
Some experts say that 90% of the effectiveness of your content depends on the headline. Funny thing is that usually we spend much more time creating and editing the body of an ad, article, etc. – and the headline or title is just created on the spur of the moment. BIG mistake. If the reader does not find the title interesting, intriguing, or at least… annoying or controversial – they will not read the rest.
Ok, so since examples are always clearer, I’m going to share with you 10 killer headlines you can use to grab the attention of your prospects. Now, there are hundreds of them, but this will at least get you started. They are in no particular order.
1. Secrets Of…
The “Secrets Of” headline will impact your prospect and grab their attention because people want to learn secrets and most people are just plain nosy. It’s like someone telling you they know a secret, you just have to pry it out of them. They will have to read on or buy your product or opt-in in order to find out the “secrets”.
Example:
The Secrets Of Successful Internet Marketers
Inside Secrets To A Successful PPC Campaign
2. How To…
The “How To” headline offers the easiest, and in many times, the most effective approach to headline creation. All you have to do is begin with the words “how-to”, and follow that up with a hard-hitting benefit(s), offers, etc… A “How To” headline grabs your prospect’s attention because it tells them they’re about to learn something new that could benefit them. The headline should tell them how to get their benefit faster, cheaper, easier, etc. If you’re ever struggling to find a good headline in a hurry, there’s no more reliable approach than the “how-to”.
Example:
How To Get Out Of Debt In One Year Or Less!
How To Sponsor More Reps
How To Get Maximum Exposure For Your Blog
3. The Question…
The “Question” headlines are great involvement devices. A question often commands a reaction from the prospect, thereby involving them in your concept, idea or thought process. Questions by their very nature beg to be answered. However, the key to using this type of headline is to focus your question clearly on the prospect.
You need to ask questions of the prospect that make him want to read on to discover the ultimate answer. Questions that are of particular interest to a targeted audience are even more involving. The purpose is to get the reader to quickly assess their situation or to start to think about their current condition. Involve them and they’ll be drawn inside.
Example:
Do Fears Hold YOU Back?
Do You Feel Frustrated With The Money You’ve Been Making?
4. The Command Headline
The “Command” headline is a directive that is used to get prospects out of their “comfort zones” by giving a clear indication of what they should do now. The actual command component of these types of headlines begins with a verb. It’s a direct call to action of some sort. “Do This” “Stop Suffering From…” “Claim Your Free Pass…” are a few examples of phrases that indicate a command.
Example:
Don’t Spend Another Second Struggling To Keep Up With Information Overload–Read This NOW!
This Is Your Window Of Opportunity. Open It.
Join Me And 3 Other Top Marketers For A No Holds Barred Training Session Tonight
5. Step-by-Step…
The “Step-by-Step” headline grabs your prospect’s attention because people don’t want to be confused. When they buy a new product or are seeking ad desired benefit, they want simple take-you-by-the-hand steps or instructions.
Example:
An Easy Step-by-Step Website Design System That Takes Newbies By The Hand
You Can Laugh At Money Worries If You Follow This Step-by-Step Plan
6. How I…
The “How I” headline will get your prospect’s attention because it’s not only showing them how to get the desired benefit, but you, the “I” are telling them and not some big corporation. It’s more personal than the “How To” headline and will draw your prospect into your content.
Example:
How I Made A Fortune With A Fool Idea
How I Improved My Prospecting Skills In One Evening
7. Truth About…
The “Truth About” headline grabs your prospect’s attention because most people are skeptical and suspect they’re being lied to by businesses. I mean, how many of us have been burnt by another person or business at least once in our lifetime?
Example:
The Real Truth About MLM Compensation Plans
The Truth About MonaVie
8. Reasons Why
The “Reasons Why” headline can work well because it promises to reveal some important information the prospect should know about. This technique usually begins with a specific number and lures prospects in with an approach that arouses their curiosity. People love to know the answers and a “Reasons Why” headline promises such answers. It’s almost a challenge to the reader—to learn these reasons and compare them with his own ideas and beliefs.
Example:
7 Reasons Why You Should Be Using My Lead System Pro
10 Reasons To Start Your Own Home Based Business
9. Numbered
The “Numbered” headline technique features a specific number as an actual reference point. It’s similar to the “Reasons Why” headline, but the number can actually reflect many unique points such as the number of secrets an article reveals, or the number of ways your customer is bettered by using your product or service. “Numbered” headlines work well because of their reference to a specific number which appears much more credible and believable to the prospect.
Example:
The 7 Secrets That Can Make YOU A Better Speaker.
13 Secret Marketing Tools That Will Help You Build Your Business, Gain More Free Time And Put More Money In Your Pocket Every Week!
10. Now You Can
The “Now You Can” headline will grab your prospect’s attention because people usually don’t have their desired befit yet, if they are even considering reading your article. Now they can learn how to get that benefit by reading the rest of your content.
Example:
Now You Can Have An Endless Supply of Leads Forever
Now You Can Have Prospects Chasing You
And because I’m so kind, here’s a bonus headline for you:
Tired Of…
The “Tired Of” headline creates a lot of impact with your prospect because people get tired of the old things in their life, the same ‘ole same ‘ole. To achieve their goals or desired benefits, people know that something has to change.
Example:
Aren’t You Tired Of Working For Someone Else?
Tired Of Just Getting By?
Use these headlines to start your own headline swipe file if you don’t have one already. Also, another great source of headline inspiration is the check-out line of your grocery store. In particular, look for magazines related to achieving goals or improving something – women’s magazines, men’s health, fitness, home décor, etc.
These headlines are written to draw in hundreds of thousands of readers. Write down the headlines you see and see if you can modify them to fit your business.
Written by Fontella Williams
HOW TO BECOME SUCCESSFUL ON THE INTERNET/MLM
How to Become Successful!
What is Success?? Success is a journey not a destination. Success is the ability to fulfill your desires with effortless ease. And yet success, including the creation of wealth, has always been considered to be hard work and at the expense of others. We need a more spiritual approach to success and to opulence (prosperity), which is the abundant flow of all good things to you.
There are many aspects to success; material wealth is only one element. Material abundance, in all its expressions, happens to be one of those things that make the journey more enjoyable. But true success also includes good health, energy and enthusiasm for life, fulfilling relationships, creative, psychological, and financial freedom, emotional and psychological stability, a sense of well being and peace of mind.
With the experience of all these things, we may still remain unfulfilled. We need to nurture the spirit, genius or belief inside all of us. In reality, we are humble in disguise and we need to see to be fully come into being. True success is the experience of the miraculous. It is the belief or power within us. It is the perception of divinity wherever we go, whatever we perceive—in the beauty of a flower, in the rumbling of a wave, or even in the eyes of another human being. When we begin to experience our lives this way–not occasionally, but all the time—then and only then can we know the true meaning of success. Once we understand this concept, we can begin the journey to success.
If you take anything with this short article, believe you have and are equipped with a power within you that is truly unearthly. You have it, use it!
What is Success?? Success is a journey not a destination. Success is the ability to fulfill your desires with effortless ease. And yet success, including the creation of wealth, has always been considered to be hard work and at the expense of others. We need a more spiritual approach to success and to opulence (prosperity), which is the abundant flow of all good things to you.
There are many aspects to success; material wealth is only one element. Material abundance, in all its expressions, happens to be one of those things that make the journey more enjoyable. But true success also includes good health, energy and enthusiasm for life, fulfilling relationships, creative, psychological, and financial freedom, emotional and psychological stability, a sense of well being and peace of mind.
With the experience of all these things, we may still remain unfulfilled. We need to nurture the spirit, genius or belief inside all of us. In reality, we are humble in disguise and we need to see to be fully come into being. True success is the experience of the miraculous. It is the belief or power within us. It is the perception of divinity wherever we go, whatever we perceive—in the beauty of a flower, in the rumbling of a wave, or even in the eyes of another human being. When we begin to experience our lives this way–not occasionally, but all the time—then and only then can we know the true meaning of success. Once we understand this concept, we can begin the journey to success.
If you take anything with this short article, believe you have and are equipped with a power within you that is truly unearthly. You have it, use it!
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