10 Killer Headlines To Pull Your Prospects In with the Force Of A Magnet

So let me ask you a question, what made you click on the link to read this article? Think about it, with all that we’re exposed to on the internet every second of the day, the barrage of emails, articles on Facebook, and links on Twitter, what makes you decide what you’re going to look at…The Headline.

Some experts say that 90% of the effectiveness of your content depends on the headline. Funny thing is that usually we spend much more time creating and editing the body of an ad, article, etc. – and the headline or title is just created on the spur of the moment. BIG mistake. If the reader does not find the title interesting, intriguing, or at least… annoying or controversial – they will not read the rest.

Ok, so since examples are always clearer, I’m going to share with you 10 killer headlines you can use to grab the attention of your prospects. Now, there are hundreds of them, but this will at least get you started. They are in no particular order.

1. Secrets Of…

The “Secrets Of” headline will impact your prospect and grab their attention because people want to learn secrets and most people are just plain nosy. It’s like someone telling you they know a secret, you just have to pry it out of them. They will have to read on or buy your product or opt-in in order to find out the “secrets”.


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2. How To…

The “How To” headline offers the easiest, and in many times, the most effective approach to headline creation. All you have to do is begin with the words “how-to”, and follow that up with a hard-hitting benefit(s), offers, etc… A “How To” headline grabs your prospect’s attention because it tells them they’re about to learn something new that could benefit them. The headline should tell them how to get their benefit faster, cheaper, easier, etc. If you’re ever struggling to find a good headline in a hurry, there’s no more reliable approach than the “how-to”.


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3. The Question…

The “Question” headlines are great involvement devices. A question often commands a reaction from the prospect, thereby involving them in your concept, idea or thought process. Questions by their very nature beg to be answered. However, the key to using this type of headline is to focus your question clearly on the prospect.

You need to ask questions of the prospect that make him want to read on to discover the ultimate answer. Questions that are of particular interest to a targeted audience are even more involving. The purpose is to get the reader to quickly assess their situation or to start to think about their current condition. Involve them and they’ll be drawn inside.


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4. The Command Headline

The “Command” headline is a directive that is used to get prospects out of their “comfort zones” by giving a clear indication of what they should do now. The actual command component of these types of headlines begins with a verb. It’s a direct call to action of some sort. “Do This” “Stop Suffering From…” “Claim Your Free Pass…” are a few examples of phrases that indicate a command.


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5. Step-by-Step…

The “Step-by-Step” headline grabs your prospect’s attention because people don’t want to be confused. When they buy a new product or are seeking ad desired benefit, they want simple take-you-by-the-hand steps or instructions.


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6. How I…

The “How I” headline will get your prospect’s attention because it’s not only showing them how to get the desired benefit, but you, the “I” are telling them and not some big corporation. It’s more personal than the “How To” headline and will draw your prospect into your content.


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7. Truth About…

The “Truth About” headline grabs your prospect’s attention because most people are skeptical and suspect they’re being lied to by businesses. I mean, how many of us have been burnt by another person or business at least once in our lifetime?


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8. Reasons Why

The “Reasons Why” headline can work well because it promises to reveal some important information the prospect should know about. This technique usually begins with a specific number and lures prospects in with an approach that arouses their curiosity. People love to know the answers and a “Reasons Why” headline promises such answers. It’s almost a challenge to the reader—to learn these reasons and compare them with his own ideas and beliefs.


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9. Numbered

The “Numbered” headline technique features a specific number as an actual reference point. It’s similar to the “Reasons Why” headline, but the number can actually reflect many unique points such as the number of secrets an article reveals, or the number of ways your customer is bettered by using your product or service. “Numbered” headlines work well because of their reference to a specific number which appears much more credible and believable to the prospect.


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10. Now You Can

The “Now You Can” headline will grab your prospect’s attention because people usually don’t have their desired befit yet, if they are even considering reading your article. Now they can learn how to get that benefit by reading the rest of your content.


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And because I’m so kind, here’s a bonus headline for you:

Tired Of…

The “Tired Of” headline creates a lot of impact with your prospect because people get tired of the old things in their life, the same ‘ole same ‘ole. To achieve their goals or desired benefits, people know that something has to change.


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Use these headlines to start your own headline swipe file if you don’t have one already. Also, another great source of headline inspiration is the check-out line of your grocery store. In particular, look for magazines related to achieving goals or improving something – women’s magazines, men’s health, fitness, home décor, etc.

These headlines are written to draw in hundreds of thousands of readers. Write down the headlines you see and see if you can modify them to fit your business.
Written by Fontella Williams

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