Some experts say that 90% of the effectiveness of your content depends on the headline. Funny thing is that usually we spend much more time creating and editing the body of an ad, article, etc. – and the headline or title is just created on the spur of the moment. BIG mistake. If the reader does not find the title interesting, intriguing, or at least… annoying or controversial – they will not read the rest.
Ok, so since examples are always clearer, I’m going to share with you 10 killer headlines you can use to grab the attention of your prospects. Now, there are hundreds of them, but this will at least get you started. They are in no particular order.
1. Secrets Of…
The “Secrets Of” headline will impact your prospect and grab their attention because people want to learn secrets and most people are just plain nosy. It’s like someone telling you they know a secret, you just have to pry it out of them. They will have to read on or buy your product or opt-in in order to find out the “secrets”.
Example:
The Secrets Of Successful Internet Marketers
Inside Secrets To A Successful PPC Campaign
2. How To…
The “How To” headline offers the easiest, and in many times, the most effective approach to headline creation. All you have to do is begin with the words “how-to”, and follow that up with a hard-hitting benefit(s), offers, etc… A “How To” headline grabs your prospect’s attention because it tells them they’re about to learn something new that could benefit them. The headline should tell them how to get their benefit faster, cheaper, easier, etc. If you’re ever struggling to find a good headline in a hurry, there’s no more reliable approach than the “how-to”.
Example:
How To Get Out Of Debt In One Year Or Less!
How To Sponsor More Reps
How To Get Maximum Exposure For Your Blog
3. The Question…
The “Question” headlines are great involvement devices. A question often commands a reaction from the prospect, thereby involving them in your concept, idea or thought process. Questions by their very nature beg to be answered. However, the key to using this type of headline is to focus your question clearly on the prospect.
You need to ask questions of the prospect that make him want to read on to discover the ultimate answer. Questions that are of particular interest to a targeted audience are even more involving. The purpose is to get the reader to quickly assess their situation or to start to think about their current condition. Involve them and they’ll be drawn inside.
Example:
Do Fears Hold YOU Back?
Do You Feel Frustrated With The Money You’ve Been Making?
4. The Command Headline
The “Command” headline is a directive that is used to get prospects out of their “comfort zones” by giving a clear indication of what they should do now. The actual command component of these types of headlines begins with a verb. It’s a direct call to action of some sort. “Do This” “Stop Suffering From…” “Claim Your Free Pass…” are a few examples of phrases that indicate a command.
Example:
Don’t Spend Another Second Struggling To Keep Up With Information Overload–Read This NOW!
This Is Your Window Of Opportunity. Open It.
Join Me And 3 Other Top Marketers For A No Holds Barred Training Session Tonight
5. Step-by-Step…
The “Step-by-Step” headline grabs your prospect’s attention because people don’t want to be confused. When they buy a new product or are seeking ad desired benefit, they want simple take-you-by-the-hand steps or instructions.
Example:
An Easy Step-by-Step Website Design System That Takes Newbies By The Hand
You Can Laugh At Money Worries If You Follow This Step-by-Step Plan
6. How I…
The “How I” headline will get your prospect’s attention because it’s not only showing them how to get the desired benefit, but you, the “I” are telling them and not some big corporation. It’s more personal than the “How To” headline and will draw your prospect into your content.
Example:
How I Made A Fortune With A Fool Idea
How I Improved My Prospecting Skills In One Evening
7. Truth About…
The “Truth About” headline grabs your prospect’s attention because most people are skeptical and suspect they’re being lied to by businesses. I mean, how many of us have been burnt by another person or business at least once in our lifetime?
Example:
The Real Truth About MLM Compensation Plans
The Truth About MonaVie
8. Reasons Why
The “Reasons Why” headline can work well because it promises to reveal some important information the prospect should know about. This technique usually begins with a specific number and lures prospects in with an approach that arouses their curiosity. People love to know the answers and a “Reasons Why” headline promises such answers. It’s almost a challenge to the reader—to learn these reasons and compare them with his own ideas and beliefs.
Example:
7 Reasons Why You Should Be Using My Lead System Pro
10 Reasons To Start Your Own Home Based Business
9. Numbered
The “Numbered” headline technique features a specific number as an actual reference point. It’s similar to the “Reasons Why” headline, but the number can actually reflect many unique points such as the number of secrets an article reveals, or the number of ways your customer is bettered by using your product or service. “Numbered” headlines work well because of their reference to a specific number which appears much more credible and believable to the prospect.
Example:
The 7 Secrets That Can Make YOU A Better Speaker.
13 Secret Marketing Tools That Will Help You Build Your Business, Gain More Free Time And Put More Money In Your Pocket Every Week!
10. Now You Can
The “Now You Can” headline will grab your prospect’s attention because people usually don’t have their desired befit yet, if they are even considering reading your article. Now they can learn how to get that benefit by reading the rest of your content.
Example:
Now You Can Have An Endless Supply of Leads Forever
Now You Can Have Prospects Chasing You
And because I’m so kind, here’s a bonus headline for you:
Tired Of…
The “Tired Of” headline creates a lot of impact with your prospect because people get tired of the old things in their life, the same ‘ole same ‘ole. To achieve their goals or desired benefits, people know that something has to change.
Example:
Aren’t You Tired Of Working For Someone Else?
Tired Of Just Getting By?
Use these headlines to start your own headline swipe file if you don’t have one already. Also, another great source of headline inspiration is the check-out line of your grocery store. In particular, look for magazines related to achieving goals or improving something – women’s magazines, men’s health, fitness, home décor, etc.
These headlines are written to draw in hundreds of thousands of readers. Write down the headlines you see and see if you can modify them to fit your business.
Written by Fontella Williams
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