Which Marketing Platform Attracts More Traffic, a Website or a Blog??

Which Marketing Platform Attracts More Traffic, a Website or a Blog??

Let me give you the definition of both from Wikipedia: “A Website is a collection of related web pages, images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL), often consisting of only the domain name, or the IP address, and the root path ('/') in an Internet protocol- based network. A web site is hosted on at least one web server, accessible via a network such as the Internet or a private Local Area Network”

“A Blog is a collection of periodic articles known as posts. A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Blogs provide commentary or news on a particular subject. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs.”
In summary, consumers learn more from blogs than from a website. Blogs create a way to interact with you and the reader. Blogs give you and your reader a connection, a relationship, and eventually trust. Blog gives fresh content, value, and information. If a blog is done RIGHT, it will bring you more visibility.
Most internet marketers struggle with traffic. Marketing your blog in the right channels, RSS Feed, Feedburner.com, RSS Feed and Blog Directories to name a few will bring traffic to you and you become admired and attracted. Blogs can bring SEO benefits also, because Google likes fresh content, Blogs create a way for you to interact with your reader. Remember, a network marketer is someone who gives value and directs others in the RIGHT direction. Don’t lose sight of what we should be doing. We should be helping other network marketers. My point is network marketers need to establish a relationship and blogging is the perfect way.

The Three Most Popular Types Of Blogs Are:

· Blogger, which is owned and controlled by Google, The upside of Blogger is that you can open up an account and start blogging within minutes. There is no cost. I think in any skill that you are trying to achieve, you need to learn it. I believe by using blogger is a good start for writing and getting ideas from other bloggers. Remember, you can put other people’s content in your blog as long as you state it is theirs. It is great tool to use to start writing posts rather than not writing at all. Not everyone likes to write. The downside is Google owns it, controls it, you can’t have a domain name and Google can shut you down, anytime, if they think you are too “salesy” or do not like your content.

· Typepad is a hosted platform (you have to pay a monthly fee) It is the most popular; but, they are constrained to their templates and their rules. The upside is they offer more plug- ins and templates than Blogger.com. The downside is a monthly fee, of about $10.00 for pro version; Basic Typepad is free but only allows a certain amount of posts, 3 to be exact. But if you go Pro-version, posting is unlimited. There are three types of typepad, basic, plain, and pro. . I found an interesting blog post for you to read comparing blogger.com to typepad.com. http://bloggingonthefreeweb.blogspot.com/2005/03/bloggertypepad-comparis...

· Wordpress.org. This is a self-hosted platform. Most professional networkers use this type of blog platform. There are no drawbacks from wordpress. org. It is yours. No one can take it away from you. The only drawbacks are the technical skills necessary for a wordpress blog. It does take time, but if you focus, you can set it up. You can save yourself money and time by hiring someone for $20.00 to download and install a template/theme for you. (But the key to marketing is “the HOW TO” ) You need to learn how to do a wordpress blog. It’s crucial. I can guarantee you that when you have it set up and you learn a different skill and another, you will eventually want to change your wordpress theme or add another one. So, I personally suggest that you spend the time, and learn how to make a wordpress blog platform. After it is set up, it is as easy as blogger to post and edit etc….One great thing about Wordpress is that the endless amount of plug-ins you can put in. So become blog savvy!! There is also another blog platform called Wordpress.com and it is free. Here is an article I read that might help you to understand why Wordpress.org. is so impressive because it will show just how much of an expert you will become, once you know how to do Wordpress blogging http://www.walton.com/how-much-does-wordpress-cost?ap_id=test1 . Take a look at the costs and you decide.

You can learn and gain more value for your prospects or you hire someone and they will do the work for you. Personally, save money and do it yourself.
A network marketer is someone who gives value and directs others in the RIGHT direction. Don’t lose sight of what we should be doing. We should be helping other network marketers. My point is network marketers need to establish a relationship. FOCUS, FOCUS and LEARN HOW TO MAKE A WORDPRESS BLOG PLATFORM.

If you use a good host, they should have an auto install version of Wordpress. (Go Daddy) Click, click, bang. It’s set up. Play with a theme. Spend too much time looking on line for a theme. Download, install. Play with plug ins. Download, install. Write a few posts. Create a few pages. Change the layout a bit. Call it 8 hours total, from start to having your own blog on line, working, with your own theme and content. You have added the plug-ins that you wanted, the theme that you wanted, the layout, the content, and the menu. All of it is exactly what you want.
The cost is your time because you have SO MANY options. If you can be satisfied with what comes out of the box, then a Wordpress site can be set up in 20 minutes.

Compare that to a different free or self hosted platform. Set up is quick and easy. Pick a theme because there are only 20. Write a post. Change the layout? No. Can’t do that. Put the menu on the other side? No. Can’t do that. You want to post video? No. Can’t do that either. Podcast? Special functionality? Nope. None of that. If you don’t use Wordpress.org, your blog will not look quite like you want it to and it will not have the right functionality. It will be harder to use and take longer to post and promote.

Lastly, promote your Blog on Facebook, Twitter, Linkedin, and Betternetworker. And create a signature with your blog link. If you need help, just get in touch with me and I will point you in the right direction and help you.

Therese Catanzano
“The Nurse Network Marketer”

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