What does it take to be a successful entrepreneur?
It takes ambition and the desire to truly master the art and science of becoming a successful entrepreneur. And in my opinion ambition is far more important than brains, because if you have ambition you can always hire good brains.
What is your number one rule of thumb in business?
The more people we serve, the more money we make. It’s as simple as that
Do you think it is easier now than when you first started?
Well, first of all, it’s never easy; but in this day and age technology and the internet have made access to global markets a lot more accessible.
What is the number one skill an entrepreneur should learn?
I think it’s raising capital for their business. In today’s world you have to be so damn good for people to give you money, you need to be proven because there are simply too many unethical people out there. Most entrepreneurs do not know how to do this and are therefore limited in how much they can grow.
Do you think there are generic qualities required to be a successful entrepreneur?
Me and Donald (Donald Trump) have put together, based on our experiences, five qualities that all successful entrepreneurs require which combined gives them the Midas Touch. The first quality every entrepreneur needs to possess is strength of character. In business, many times an entrepreneur is tested, and as you become more and more successful the more you are tested, so how you show up as a person is a good indication of the type of entrepreneur you are.
The next quality is the ability to stay focused. F.O.C.U.S means Follow One Course Until Successful – the emphasis here being on Until Successful. Most entrepreneurs fail because they lack the strength of character and the ability to stay on course until successful.
The third quality is relationships. Whenever you find a struggling business, a bad marriage, or an investment gone bad, you will find a bad partner. This does not mean the person is a bad person. It just means they are a bad partner, the wrong person for the task. Working with the right partners is essential to becoming a successful entrepreneur because at the end of the day you can’t do a good deal with a bad partner.
The fourth quality is an entrepreneur’s ability to build a brand. Many entrepreneurs work hard building a business, but only a few build a brand. Building your business into a brand is essential in developing the Midas Touch. For example, the Coca-Cola brand is worth much more than all the building plants, equipment, and capital goods making up the business.
The fifth and final quality comes down to getting the little things done. Too many entrepreneurs think small and fail to focus on the little things that count.
What should an entrepreneur look for when bringing on board a new business partner?
In a partner you are looking for someone with synergy, a person who shares the same values and mission, and can bring something to the table that you do not have.
What is the number one skill you possess that has allowed you to succeed in business?
I would have to say personal development. It has taught me to be truthful to myself and other people. I always seek professional help from my list of advisors and occasionally I see a therapist because to be an entrepreneur you have to be nuts.
Why did you decide to be an entrepreneur?
I decided to be an entrepreneur because I didn’t want to be limited by how much I could earn and essentially I didn’t want to be poor. Setting goals on how much money we want and over time we have realised that to earn more you have to give more.
Excepts from a Q&A interview with Alex Pirouz, Robert Kiyosaki discusses what it takes to be successful in business, the No 1 skill every entrepreneur should learn and the five qualities required by every entrepreneur in order to become successful.
If Your Dreams are Big Enough,The Facts Don't Count!
I would like to share a quote, that I got from a great Coach and Mentor, Larry Beacham. If you are struggling to find your passion you need or will stop and take a quiet moment to identify exactly why you are doing what you are doing.
If it is for money, cars, vacations, prestige and all the trappings of this world, I hate to to disappoint you, because you really haven't found your passion. These things are worth having, but when it gets hard and you don't know if you're going to make it, these thing will NOT move you to continue . It is not until you can identify the core purpose that you will truly do whatever it takes. Here is a great quote by Les Brown. Use this quote in your autosuggestion and self-talk.
If you want a thing bad enough to go out and fight for it, to work day and night for it it, to give up your time, your peace, and your sleep for it. If all that you dream and scheme is about it, and life seems useless and worthless without it. If you'll gladly sweat for it, and fret for it, and plan for it, and lose all your terror of the opposition for it. If you simply go after that thing that you want with all of your capacity, strength and sagacity; FAITH, hope, confidence, and stern pertinacity. If neither cold, poverty, famine or gaunt, sickness and pain; a body or brain can't keep away from that thing that you want. If in darkness and grim you beseech and beset it, with the help of God , you'll get.
Excepts from "The Stonecold Millionaire's" MLM Extreme Makeover by Larry Beacham, and Les Brown.
If it is for money, cars, vacations, prestige and all the trappings of this world, I hate to to disappoint you, because you really haven't found your passion. These things are worth having, but when it gets hard and you don't know if you're going to make it, these thing will NOT move you to continue . It is not until you can identify the core purpose that you will truly do whatever it takes. Here is a great quote by Les Brown. Use this quote in your autosuggestion and self-talk.
If you want a thing bad enough to go out and fight for it, to work day and night for it it, to give up your time, your peace, and your sleep for it. If all that you dream and scheme is about it, and life seems useless and worthless without it. If you'll gladly sweat for it, and fret for it, and plan for it, and lose all your terror of the opposition for it. If you simply go after that thing that you want with all of your capacity, strength and sagacity; FAITH, hope, confidence, and stern pertinacity. If neither cold, poverty, famine or gaunt, sickness and pain; a body or brain can't keep away from that thing that you want. If in darkness and grim you beseech and beset it, with the help of God , you'll get.
Excepts from "The Stonecold Millionaire's" MLM Extreme Makeover by Larry Beacham, and Les Brown.
Stepping Stones to Success by Using the Slight Edge Approach by Jeff Olson
"Success in life comes one day at a time and, as Jeff Olson suggests, one step at a time. The Slight Edge will show you how your daily decisions can be the ultimate key to your success."Ken Blanchard"
“The simple little disciplines done again and again over time would move the highest and mightiest mountains” This is what is known as the as the Slight Edge Philosophy by Jeff Olson. Being in MLM/Network Marketing, for me personally, I need to use this approach. I always thought by doing a little bit everyday was doing the slight edge approach and philosophy. What I didn’t do is discipline myself the right way. I got overwhelmed, tired and to the point of being in the arena of almost quitting MLM/Network Marketing.
I have had some work trying to get back on track, not only with organization, not only with my mindset but with my exercise. Today was my first difficult hike this summer. The trail was called rock circuit trail. Which means it was a difficult hike with a lot of rock climbing and basically alot of rocks. While I was hiking, I had to look in front of my feet, constantly. As I was hiking, I got to thinking about Jeff Olson and the Slight Edge approach. I remember writing an article last year, when we had two massive snow storms in a row and it was my attitude that got me through it. I remember Jeff Olson Slight Edge Philosophy. Autosuggestion and prayer got me through today's hike and through this past winter.
When you do things for a reason or with meaning, things are easier, your attitude is better and you are more focused. It was and is important for me to focus what is right in front of me and not what was is ahead of me.The point I am trying to make is you have to be positive, disciplined and focus on what is right in front of you by taking baby steps. Take baby steps and it when you do take baby steps, you learn how to master the slight edge philosophy. “Learning how to learn”.
Because I took some time off from marketing, I had to take along hard look and step back at what I had been doing for the past two years. Is network marketing my passion? My passion is learning, teaching, networking and people. These last two years have not been wasted but I know I could have been more focused, committed, and understood things, followed through more efficiently by taking the slight edge approach more seriously, and disciplined myself better, things would and probably be different today.
It’s not just about doing a little bit every day. It’s about DISCIPLINING YOURSELF to commit, focus and do something with meaning. Learning “how to learn” as Jeff Olson states in his book. It doesn’t have to be huge; it just has to be meaningful. When I read Jeff Olson’s book called the Slight Edge, my understanding is that when I do something every day with meaning and continue to do it, you begin to discipline yourself and understand what you are doing, and it keeps me moving forward.
I can say today, that my passion is to teach, network and learn; my passion has and will always be to help others.
If there is a part of Jeff Olson and his book that I want you to takeaway, it is to remember when you were in the process of learning how to walk, you crawled, you stood, you walked, you fell and in the process of all of this you learned how to walk, how miraculous.
What is different today is people want to run; they don’t want to take baby steps with any goal. When did you lose the ability to make a goal, go for it, and get it?
Somewhere along the way in your/our lives, we were conditioned. You and I became unwilling to take baby steps. You and I lost faith in the universal truth that the simple little disciplines done over and over, again and again over time would move mountains and be profound.
The Slight Edge philosophy is based on doing things that are easy-little disciplines (baby steps), in which, over time done consistently, add up to the biggest achievements. The problem is that all those things that are easy to do are just as easy not to do. Why is something easy not to do? If you don't do it; it won't kill you TODAY. But, that insignificant error in judgment, compounded over time, will d destroy you, kill your dreams and desires and ruin any chance for you to have success, you can count on it.
Therese Catanzano and Excepts from Jeff Olson
“The simple little disciplines done again and again over time would move the highest and mightiest mountains” This is what is known as the as the Slight Edge Philosophy by Jeff Olson. Being in MLM/Network Marketing, for me personally, I need to use this approach. I always thought by doing a little bit everyday was doing the slight edge approach and philosophy. What I didn’t do is discipline myself the right way. I got overwhelmed, tired and to the point of being in the arena of almost quitting MLM/Network Marketing.
I have had some work trying to get back on track, not only with organization, not only with my mindset but with my exercise. Today was my first difficult hike this summer. The trail was called rock circuit trail. Which means it was a difficult hike with a lot of rock climbing and basically alot of rocks. While I was hiking, I had to look in front of my feet, constantly. As I was hiking, I got to thinking about Jeff Olson and the Slight Edge approach. I remember writing an article last year, when we had two massive snow storms in a row and it was my attitude that got me through it. I remember Jeff Olson Slight Edge Philosophy. Autosuggestion and prayer got me through today's hike and through this past winter.
When you do things for a reason or with meaning, things are easier, your attitude is better and you are more focused. It was and is important for me to focus what is right in front of me and not what was is ahead of me.The point I am trying to make is you have to be positive, disciplined and focus on what is right in front of you by taking baby steps. Take baby steps and it when you do take baby steps, you learn how to master the slight edge philosophy. “Learning how to learn”.
Because I took some time off from marketing, I had to take along hard look and step back at what I had been doing for the past two years. Is network marketing my passion? My passion is learning, teaching, networking and people. These last two years have not been wasted but I know I could have been more focused, committed, and understood things, followed through more efficiently by taking the slight edge approach more seriously, and disciplined myself better, things would and probably be different today.
It’s not just about doing a little bit every day. It’s about DISCIPLINING YOURSELF to commit, focus and do something with meaning. Learning “how to learn” as Jeff Olson states in his book. It doesn’t have to be huge; it just has to be meaningful. When I read Jeff Olson’s book called the Slight Edge, my understanding is that when I do something every day with meaning and continue to do it, you begin to discipline yourself and understand what you are doing, and it keeps me moving forward.
I can say today, that my passion is to teach, network and learn; my passion has and will always be to help others.
If there is a part of Jeff Olson and his book that I want you to takeaway, it is to remember when you were in the process of learning how to walk, you crawled, you stood, you walked, you fell and in the process of all of this you learned how to walk, how miraculous.
What is different today is people want to run; they don’t want to take baby steps with any goal. When did you lose the ability to make a goal, go for it, and get it?
Somewhere along the way in your/our lives, we were conditioned. You and I became unwilling to take baby steps. You and I lost faith in the universal truth that the simple little disciplines done over and over, again and again over time would move mountains and be profound.
The Slight Edge philosophy is based on doing things that are easy-little disciplines (baby steps), in which, over time done consistently, add up to the biggest achievements. The problem is that all those things that are easy to do are just as easy not to do. Why is something easy not to do? If you don't do it; it won't kill you TODAY. But, that insignificant error in judgment, compounded over time, will d destroy you, kill your dreams and desires and ruin any chance for you to have success, you can count on it.
Therese Catanzano and Excepts from Jeff Olson
How I Transformed Adversity into Success.
I was speaking to someone who I admire in this industry. When he spoke, I felt his vibrations and his vibrations were so positive. He made such an impact on me; I could actually feel how driven, motivated, and positive he was with every word he spoke. I had to re-think about my life and personal development, because I want to be just like him. Although, I do great with my daily autosuggestion, positive thinking and spiritual growth; after speaking with him, I thought to myself, I wanted what he had. I wanted to feel that there is nothing in this industry I cannot do or become. I started wholeheartedly to focus on my personal growth and development. I now know the formula for success, “MINDSET +Skillset=Success”.
How can I change my mind of Adversity? How do I stop thinking about all the struggles, misfortunes, and difficulties I have and had in my life and in this industry? How can I transform adversity into success? How can I dominate my subconscious mind completely? I have realized adversity isn’t an obstacle to get around in order to resume living my life and becoming successful. It has to be part of my life. I think of it as an obscuration or shadow, sometimes I see it alot and sometimes I see it a little, but I know it is there and it is always with me. There is adversity in everyone’s life and it’s all very real and relative to every single person. Adversity can and has an impact on everyone. But what I have learned and learning is once we adapt to adversity, we can change and transform.
Overcoming adversity, opening ourselves up to setbacks, and choosing to see it as natural, we can adapt to it and use it in a positive way. What a great idea! It amazes me and impresses me how many stories I have read and what I have learned. Great leaders confront and act on adversity. They change difficult, into simple and misfortune into fortune and great wealth. They thrive on chaos and adversity. No adversity seems too great. What I figured out and what helps me is, there are days that I experience mundane events that seem to create setbacks in my life. My solutions: adapt, transform and change.
Perhaps until we are tested, we don’t know what we are made of. Maybe that is what adversity gives us; a sense of self, and a sense of our own power. We can give ourselves a gift and re-imagine adversity as something more than tough times. Maybe we can see it as change. Let’s learn from it. Embrace it and accept it. The great Charles Darwin wrote about evolution. He illustrated the truth about the human character. It is not the strongest who survives, nor is it the most intelligent who survives; it is the one that is most adaptable to change. Change your thought, learn HOW to think and take advantage of your adversities.
“Adversity is like a strong wind. It tears away from us all but the things that cannot be torn, so that we see ourselves as we really are.” Arthur Golden, Memoirs of a Geisha
“If you don't like something change it; if you can't change it, change the way you think about it.”Mary Engelbreit
Therese Catanzano
“The Nurse Network Marketer”
Download this FREE E-book; it will help you with your own adversities and help you adapt, transform and change. It is Napoleon Hill’s, Think and Grow Rich http://www.30daycleanse.com. If you would like the audio, please Email me and I will send it to you.
ThereseCat00@gmail.com
781-475-4440
http://www.facebook.com/therese.catanzano
How can I change my mind of Adversity? How do I stop thinking about all the struggles, misfortunes, and difficulties I have and had in my life and in this industry? How can I transform adversity into success? How can I dominate my subconscious mind completely? I have realized adversity isn’t an obstacle to get around in order to resume living my life and becoming successful. It has to be part of my life. I think of it as an obscuration or shadow, sometimes I see it alot and sometimes I see it a little, but I know it is there and it is always with me. There is adversity in everyone’s life and it’s all very real and relative to every single person. Adversity can and has an impact on everyone. But what I have learned and learning is once we adapt to adversity, we can change and transform.
Overcoming adversity, opening ourselves up to setbacks, and choosing to see it as natural, we can adapt to it and use it in a positive way. What a great idea! It amazes me and impresses me how many stories I have read and what I have learned. Great leaders confront and act on adversity. They change difficult, into simple and misfortune into fortune and great wealth. They thrive on chaos and adversity. No adversity seems too great. What I figured out and what helps me is, there are days that I experience mundane events that seem to create setbacks in my life. My solutions: adapt, transform and change.
Perhaps until we are tested, we don’t know what we are made of. Maybe that is what adversity gives us; a sense of self, and a sense of our own power. We can give ourselves a gift and re-imagine adversity as something more than tough times. Maybe we can see it as change. Let’s learn from it. Embrace it and accept it. The great Charles Darwin wrote about evolution. He illustrated the truth about the human character. It is not the strongest who survives, nor is it the most intelligent who survives; it is the one that is most adaptable to change. Change your thought, learn HOW to think and take advantage of your adversities.
“Adversity is like a strong wind. It tears away from us all but the things that cannot be torn, so that we see ourselves as we really are.” Arthur Golden, Memoirs of a Geisha
“If you don't like something change it; if you can't change it, change the way you think about it.”Mary Engelbreit
Therese Catanzano
“The Nurse Network Marketer”
Download this FREE E-book; it will help you with your own adversities and help you adapt, transform and change. It is Napoleon Hill’s, Think and Grow Rich http://www.30daycleanse.com. If you would like the audio, please Email me and I will send it to you.
ThereseCat00@gmail.com
781-475-4440
http://www.facebook.com/therese.catanzano
Can You Sell Yourself to You?
The implication seems to be that while physical appearance seems so
important, these days. Being attractive finally occurs more for the type of characteristics that we
practice (interior attitudes, confidence, and integrity) than how we look physically, (exterior beauty, clothing, etc).
Anyone who has lived for a while knows that in human relationships, your character or integrity is what makes relationships work. Integrity is what can be relied upon much more so than how a friend, spouse, partners, neighbor, employer, etc. looks.
It also seems to me that our inner attitudes and integrity, compassion, and confidence must first be
practiced on ourselves before it yields anything of substance. For instance, I
can set about to practice compassion toward others. If I do not practice
compassion toward myself first, then the compassion that I think I am
practicing toward others is finally just another exterior practice for others
to see—in hopes that I might impress someone. If I practice compassion on
myself first, then I begin to appreciate what real compassion is. Then, when I
am compassionate toward another, it comes from a very different place. It is
genuine. My compassion has integrity. The other person feels the difference,
and knows that there has been a genuine interchange between us. This is how I feel when I interact with someone.
Physical appearance cannot have that kind of effect on others. Remember, Virtue gives what physical appearance denies. Remember you are selling yourself and offering a solution to people problems.
Believe in yourself and love yourself. You are attractive!!
important, these days. Being attractive finally occurs more for the type of characteristics that we
practice (interior attitudes, confidence, and integrity) than how we look physically, (exterior beauty, clothing, etc).
Anyone who has lived for a while knows that in human relationships, your character or integrity is what makes relationships work. Integrity is what can be relied upon much more so than how a friend, spouse, partners, neighbor, employer, etc. looks.
It also seems to me that our inner attitudes and integrity, compassion, and confidence must first be
practiced on ourselves before it yields anything of substance. For instance, I
can set about to practice compassion toward others. If I do not practice
compassion toward myself first, then the compassion that I think I am
practicing toward others is finally just another exterior practice for others
to see—in hopes that I might impress someone. If I practice compassion on
myself first, then I begin to appreciate what real compassion is. Then, when I
am compassionate toward another, it comes from a very different place. It is
genuine. My compassion has integrity. The other person feels the difference,
and knows that there has been a genuine interchange between us. This is how I feel when I interact with someone.
Physical appearance cannot have that kind of effect on others. Remember, Virtue gives what physical appearance denies. Remember you are selling yourself and offering a solution to people problems.
Believe in yourself and love yourself. You are attractive!!
What Are The Dangers Network Marketers Face When and While Building Their Business?
What Are The Dangers Network Marketers Face When and While Building Their Business?
As a network marketer, I have notice marketing changing continuously. For me it is getting quite annoying. I know for myself personally, that I had a bad case of “information overload”. I would get one strategy under my belt and then something new would come or the best new marketing strategy would be “revealed”. It was the Attraction Marketing Concept when used the right way, which kept me from quitting because I love to learn, teach and give value to other marketers. The Attraction marketing Concept is to give and lead with value, not try and sell your/ or an primary opportunity.
When you have information overload, you are scattered. You may have a plan, but generally you do not follow through with it. It’s just the way it is. Also, you don’t know where to start; you have no clear plan and tons of distracting and conflicting information. What you need to do is be aware of it and FOCUS and COMMIT to Your Network Marketing Business. Do not stray. Don’t get distracted. It’s hard, but worth it.
Loyalty is another danger. People on internet have a quick fix mentality, they are not skilled and thus do not understand that they need to be connected, consistent and loyal. Remember you are a network marketer also referred as relationship marketing; you have to build relationships. So if you are not building relationships and not connecting with people, then you need to start. Take control and focus on your goals toward building your business.
There are only two ways for you to build your business online.
1. Build your business yourself! Build your websites, web properties, auto responders, salesfunnels, capture pages, opt in offers e-books, etc… from scratch or…..
2. Leverage your Business by saving yourself time, energy, and MONEY on replicated systems that are proven thus being able to FOCUS on your “Money Producing Activities”
Which one is for you? I hope you said number two.
In conclusion, I want you to remember, Network Marketing is about building relationships and connecting with people on and offline.
Don’t let the internet and information overload get to you. Stay Focused and Build Your Business through the Attraction Marketing Concept.
DO NOT GET DISTRACTED ANYMORE with other programs and FOCUS on your own Business.
As a network marketer, I have notice marketing changing continuously. For me it is getting quite annoying. I know for myself personally, that I had a bad case of “information overload”. I would get one strategy under my belt and then something new would come or the best new marketing strategy would be “revealed”. It was the Attraction Marketing Concept when used the right way, which kept me from quitting because I love to learn, teach and give value to other marketers. The Attraction marketing Concept is to give and lead with value, not try and sell your/ or an primary opportunity.
When you have information overload, you are scattered. You may have a plan, but generally you do not follow through with it. It’s just the way it is. Also, you don’t know where to start; you have no clear plan and tons of distracting and conflicting information. What you need to do is be aware of it and FOCUS and COMMIT to Your Network Marketing Business. Do not stray. Don’t get distracted. It’s hard, but worth it.
Loyalty is another danger. People on internet have a quick fix mentality, they are not skilled and thus do not understand that they need to be connected, consistent and loyal. Remember you are a network marketer also referred as relationship marketing; you have to build relationships. So if you are not building relationships and not connecting with people, then you need to start. Take control and focus on your goals toward building your business.
There are only two ways for you to build your business online.
1. Build your business yourself! Build your websites, web properties, auto responders, salesfunnels, capture pages, opt in offers e-books, etc… from scratch or…..
2. Leverage your Business by saving yourself time, energy, and MONEY on replicated systems that are proven thus being able to FOCUS on your “Money Producing Activities”
Which one is for you? I hope you said number two.
In conclusion, I want you to remember, Network Marketing is about building relationships and connecting with people on and offline.
Don’t let the internet and information overload get to you. Stay Focused and Build Your Business through the Attraction Marketing Concept.
DO NOT GET DISTRACTED ANYMORE with other programs and FOCUS on your own Business.
How Do YOU Reveal Your Expertise In Network Marketing? Selling or Educating?
How Do YOU Reveal Your Expertise In Network Marketing? Selling or Educating?
Network Marketing is not selling. Network Marketing is connecting to people and educating them about internet marketing industry. You should not aggressively try to sell your product or service. Unfortunately, many marketers don’t understand this concept. You need to understand that marketing is not about selling, but educating your potential prospects.(Attraction Marketing Concept) Help them to understand more about you and the Industry. Marketers try aggressively to sell their products, themselves and/or services, thus turning off potential prospects. Your potential prospects are going to need to make an educated decision on why they need your service or product, so educate them.
Selling is forceful, aggressive, applies pressure, mistrust and will turn your prospects away. When you educate, you give value, you are helpful, useful and contribute to their education and this will create a bond and/or trust with your prospect. Think about the last time someone tried to sell you something!! Did you feel like running away?? When you are constantly giving value and advice, you will earn trust. Remember you are the educator, the teacher, the student, in this Industry, now and always.
In order to educate, you need to become an expert and a student to the industry. Knowledge will be ongoing.
There Are 3 Ways To Educate Yourself:
· Read – Books, Blogs, Articles, Newsletters, or News articles. Anything that will increase your value.
· Listen—Audio CDs, Radio Shows like Blogtalkradio.com, podcasts, teleseminars and live calls.
· Observe—Live Seminars are best, but there are also Webinars, informational DVD’s, video podcasts and vlogs.
The 4 Top Mistakes Marketers Make Are:
· AN UNCLEAR AND/OR COMPLICATED MARKETING MESSAGE. Marketers are unclear how to help their potential prospects. The prospect is unclear to what the marketer is trying to offer or sell.
· FAILURE TO UNDERSTAND YOUR TARGET MARKET. You need to be crystal clear who your target market is and what their problems are. If you don’t know who your marketing target or who you are selling your services too, it is going to be really difficult to create relationships to people who will want to pursue you and/or purchasing your services.
· “SHOUTING OUT” your marketing message. “Buy my product!” or “Make 10,000 in 3 months!” It turns people off. By being subtle with your marketing message, you will gain intrigue, interest, and trust with your potential prospect
· WHAT YOUR TARGET MARKET WANTS TO HEAR. Your target wants to hear, and learn solutions to their problems.
There are 10 Ways to Educate Your Prospects:
· Send out a Newsletter bi-weekly or monthly. Offer a Free-EBook
· Writing Ezine articles or Ideamarketers articles (This will position you as an educator/expert.)
· Maintain your blog. (This also educates your audience and should be updated a least once a week, but twice is better, personally.
· Submitting press releases (This is especially good because a lot of people look at them, like journalists and editors and you can post them on your website. Press releases to your prospects are great because most don’t know that you write them yourself.
· Podcasts. Your prospect can download your marketing message to mp3 and they can go about their business while becoming educated and informed.
· Hosting a Radio Show, like Blogtalkradio.com.
· Hosting a Teleseminar and/or Webinar. If they want more information on the particular topic, they will seek you out. Educate on relevant topics such as the “how to” use facebook, article writing, video marketing, twitter, linkedin etc...
· Interview other Industry Experts. This will position you as an equal to the expert you are interviewing.
· Use Youtube or Video Marketing and educate your prospect (Seeing and hearing is great educationally)
· Host a live event or seminar.
Remember you are the educator, teacher, mentor, and expert. Don’t complicate your marketing message, be crystal clear. Determine your target market, find out what their problems are and give them solutions. You should be aware of your strengths and weakness, if you are great at writing, then educate with articles, try to get out of your comfort zone when you are ready and do something different. Video marketing seems to be the way to go these days. It is a proven fact. Most people learn better by seeing and hearing at same time, personally. The more education you give your prospects, the more visible you are going to be and be pursued. You will clearly be known as an expert in the marketing industry.
“If you want to increase your value to society, you must increase your education and bring more to the marketplace.” Jim Rohn
Network Marketing is not selling. Network Marketing is connecting to people and educating them about internet marketing industry. You should not aggressively try to sell your product or service. Unfortunately, many marketers don’t understand this concept. You need to understand that marketing is not about selling, but educating your potential prospects.(Attraction Marketing Concept) Help them to understand more about you and the Industry. Marketers try aggressively to sell their products, themselves and/or services, thus turning off potential prospects. Your potential prospects are going to need to make an educated decision on why they need your service or product, so educate them.
Selling is forceful, aggressive, applies pressure, mistrust and will turn your prospects away. When you educate, you give value, you are helpful, useful and contribute to their education and this will create a bond and/or trust with your prospect. Think about the last time someone tried to sell you something!! Did you feel like running away?? When you are constantly giving value and advice, you will earn trust. Remember you are the educator, the teacher, the student, in this Industry, now and always.
In order to educate, you need to become an expert and a student to the industry. Knowledge will be ongoing.
There Are 3 Ways To Educate Yourself:
· Read – Books, Blogs, Articles, Newsletters, or News articles. Anything that will increase your value.
· Listen—Audio CDs, Radio Shows like Blogtalkradio.com, podcasts, teleseminars and live calls.
· Observe—Live Seminars are best, but there are also Webinars, informational DVD’s, video podcasts and vlogs.
The 4 Top Mistakes Marketers Make Are:
· AN UNCLEAR AND/OR COMPLICATED MARKETING MESSAGE. Marketers are unclear how to help their potential prospects. The prospect is unclear to what the marketer is trying to offer or sell.
· FAILURE TO UNDERSTAND YOUR TARGET MARKET. You need to be crystal clear who your target market is and what their problems are. If you don’t know who your marketing target or who you are selling your services too, it is going to be really difficult to create relationships to people who will want to pursue you and/or purchasing your services.
· “SHOUTING OUT” your marketing message. “Buy my product!” or “Make 10,000 in 3 months!” It turns people off. By being subtle with your marketing message, you will gain intrigue, interest, and trust with your potential prospect
· WHAT YOUR TARGET MARKET WANTS TO HEAR. Your target wants to hear, and learn solutions to their problems.
There are 10 Ways to Educate Your Prospects:
· Send out a Newsletter bi-weekly or monthly. Offer a Free-EBook
· Writing Ezine articles or Ideamarketers articles (This will position you as an educator/expert.)
· Maintain your blog. (This also educates your audience and should be updated a least once a week, but twice is better, personally.
· Submitting press releases (This is especially good because a lot of people look at them, like journalists and editors and you can post them on your website. Press releases to your prospects are great because most don’t know that you write them yourself.
· Podcasts. Your prospect can download your marketing message to mp3 and they can go about their business while becoming educated and informed.
· Hosting a Radio Show, like Blogtalkradio.com.
· Hosting a Teleseminar and/or Webinar. If they want more information on the particular topic, they will seek you out. Educate on relevant topics such as the “how to” use facebook, article writing, video marketing, twitter, linkedin etc...
· Interview other Industry Experts. This will position you as an equal to the expert you are interviewing.
· Use Youtube or Video Marketing and educate your prospect (Seeing and hearing is great educationally)
· Host a live event or seminar.
Remember you are the educator, teacher, mentor, and expert. Don’t complicate your marketing message, be crystal clear. Determine your target market, find out what their problems are and give them solutions. You should be aware of your strengths and weakness, if you are great at writing, then educate with articles, try to get out of your comfort zone when you are ready and do something different. Video marketing seems to be the way to go these days. It is a proven fact. Most people learn better by seeing and hearing at same time, personally. The more education you give your prospects, the more visible you are going to be and be pursued. You will clearly be known as an expert in the marketing industry.
“If you want to increase your value to society, you must increase your education and bring more to the marketplace.” Jim Rohn
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