Why Free Marketing Works? Old School Marketing vs. New School Marketing | BetterNetworker.com

Why Free Marketing Works? Old School Marketing vs. New School Marketing

Old School Marketing formally known as Traditional Marketing is Newspaper, TV, Magazine Ads, Billboards, direct mail, and other advertisements. All these ads tell the consumer what to do. “Hey Call this number or EM us and we will send you information” There is no interaction between the consumer and the company, just directions. Traditional marketing is losing its effectiveness.

What happened was the consumer started to become skeptical with these ads; they didn’t feel that traditional marketing was interactive; thus making the consumer uneasy. Advertisements were just telling you where to go, what to do and what to buy. Personally, I felt and still feel uneasy with these types of ads. Traditional Marketing is basically dead. By 2010 “traditional advertising” will be 1/3 as effective as it used to be. How many times do you change the channel or turn the page because of an ad? People do not like to be interrupted. It is just the way it is in today’s’ world. Marketing today is Interactive. . Then there was a shift in marketing. Marketing began to interact with the consumer by way of the internet.

The Internet came about and businesses started putting up ads, using pay-per-click (ppc) The consumer felt a bit more control over what they could do, if they were interested in the ad The internet changed the face of marketing. Today anyone can become a network marketer using totally free marketing platforms. New School Marketing, in which it now being called Social Media Marketing or Relationship Marketing exploded and is still exploding, because consumers are able to interact. Examples of New School Marketing, Blogs, Facebook, Linkedin,You Tube, Photosharing, and Twitter, and there are thousands of other platforms on the internet. People can communicate and build a relationship before making a decision. These platforms are totally free to use and you should learn them. I will give you some personal advice; you should learn a platform per month. Study, learn, implement, and dominate a platform. After you know it, use that platform to establish relationships and interact with your target market. When you begin to establish relationships and interact, find out what their problems and/or struggles are in a subtle way, be interested, listen, respond, and give them a solution.

There are Six Reasons to tap into Social Media Platforms and/or Relationship Marketing/Free Marketing Platforms.
· There Free

· Traditional Advertising is losing its effectiveness. Consumers are tired of the noise, they are tired of being told what to do and become skeptical. Traditional marketing just does not work and is not as effective as is New School Marketing.

· New School Marketing is interactive. People want to ask questions, people want answers to their problems.

· Consumers want to establish a trusting relationship. Always remember Relationships first, Business second.

· New School Marketing/Relationship Marketing is informational to the consumer. The more value you give, the more the consumer is going to trust you and see you as an expert. They will seek you out. Embrace the idea of informing the consumer rather than telling consumer what to do.

· You can become visible on the internet using many social media platforms. The more visibility you have, the more you are going to attract prospects.

“Helping people develop their own brilliance is much more effective than giving them yours”
- Garrison Wynn

If you would like to learn how to use these platforms, please contact me at http://theresecat1.blogspot.com or http://tnnmarketing.com

Therese Catanzano

ThereseCat00@gmail.com

Network Marketing | Your Wealth Blueprint | Ylva Jansson

Network Marketing | Your Wealth Blueprint | Ylva Jansson

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MLM Leadership Tip 9

MLM Leadership Tip 9 – Why Your Team Fights Success

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How Do YOU Reveal Your Expertise In Marketing? Selling or Education?

How Do YOU Reveal Your Expertise In Marketing? Selling or Education?

Marketing is not selling. You should not aggressively try to sell your product or service. Unfortunately, many marketers don’t understand this concept. You need to understand that marketing is not about selling, but educating your potential prospects. Help them to understand more about you and the Industry. Marketers try aggressively to sell their products, themselves and/or services, thus turning off potential prospects. Your potential prospects are going to need to make an educated decision on why they need your service or product, so educate them.
Selling is forceful, aggressive, applies pressure, mistrust and will turn your prospects away. When you educate, you give value, you are helpful, useful and contribute to their education and this will create a bond and/or trust with your prospect. Think about the last time someone tried to sell you something!! Did you feel like running away?? When you are constantly giving value and advice, you will earn trust. Remember you are the educator, the teacher, the student, in this Industry, now and always.
In order to educate, you need to become an expert and a student to the industry. Knowledge will be ongoing.

There Are 3 Ways To Educate Yourself:

· Read – Books, Blogs, Articles, Newsletters, or News articles. Anything that will increase your value.
· Listen—Audio CDs, Radio Shows like Blogtalkradio.com, podcasts, teleseminars and live calls.
· Observe—Live Seminars are best, but there are also Webinars, informational DVD’s, video podcasts and vlogs.

The 4 Top Mistakes Marketers Make Are:

· AN UNCLEAR AND/OR COMPLICATED MARKETING MESSAGE. Marketers are unclear how to help their potential prospects. The prospect is unclear to what the marketer is trying to offer or sell.
· FAILURE TO UNDERSTAND YOUR TARGET MARKET. You need to be crystal clear who your target market is and what their problems are. If you don’t know who your marketing target or who you are selling your services too, it is going to be really difficult to create relationships to people who will want to pursue you and/or purchasing your services.
· “SHOUTING OUT” your marketing message. “Buy my product!” or “Make 10,000 in 3 months!” It turns people off. By being subtle with your marketing message, you will gain intrigue, interest, and trust with your potential prospect
· WHAT YOUR TARGET MARKET WANTS TO HEAR. Your target wants to hear, and learn solutions to their problems.

There are 10 Ways to Educate Your Prospects:

· Send out a Newsletter bi-weekly or monthly. Offer a Free-EBook
· Writing Ezine articles or Ideamarketers articles (This will position you as an educator/expert.)
· Maintain your blog. (This also educates your audience and should be updated a least once a week, but twice is better, personally.
· Submitting press releases (This is especially good because a lot of people look at them, like journalists and editors and you can post them on your website. Press releases to your prospects are great because most don’t know that you write them yourself.
· Podcasts. Your prospect can download your marketing message to mp3 and they can go about their business while becoming educated and informed.
· Hosting a Radio Show, like Blogtalkradio.com.
· Hosting a Teleseminar and/or Webinar. If they want more information on the particular topic, they will seek you out. Educate on relevant topics such as the “how to” use facebook, article writing, video marketing, twitter, linkedin etc...
· Interview other Industry Experts. This will position you as an equal to the expert you are interviewing.
· Use Youtube or Video Marketing and educate your prospect (Seeing and hearing is great educationally)
· Host a live event or seminar.

Remember you are the educator, teacher, mentor, and expert. Don’t complicate your marketing message, be crystal clear. Determine your target market, find out what their problems are and give them solutions. You should be aware of your strengths and weakness, if you are great at writing, then educate with articles, try to get out of your comfort zone when you are ready and do something different. Video marketing seems to be the way to go these days. Most people learn better by seeing and hearing at same time. The more education you give your prospects, the more visible you are going to be and be pursued. You will clearly be known as an expert in the marketing industry.

“If you want to increase your value to society, you must increase your education and bring more to the marketplace.” Jim Rohn

Discover the Meaning of Easter. Jesus, King of Kings, My King!!

Which Marketing Platform Attracts More Traffic, a Website or a Blog??

Which Marketing Platform Attracts More Traffic, a Website or a Blog??

Let me give you the definition of both from Wikipedia: “A Website is a collection of related web pages, images, videos or other digital assets that are addressed relative to a common Uniform Resource Locator (URL), often consisting of only the domain name, or the IP address, and the root path ('/') in an Internet protocol- based network. A web site is hosted on at least one web server, accessible via a network such as the Internet or a private Local Area Network”

“A Blog is a collection of periodic articles known as posts. A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Blogs provide commentary or news on a particular subject. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs.”
In summary, consumers learn more from blogs than from a website. Blogs create a way to interact with you and the reader. Blogs give you and your reader a connection, a relationship, and eventually trust. Blog gives fresh content, value, and information. If a blog is done RIGHT, it will bring you more visibility.
Most internet marketers struggle with traffic. Marketing your blog in the right channels, RSS Feed, Feedburner.com, RSS Feed and Blog Directories to name a few will bring traffic to you and you become admired and attracted. Blogs can bring SEO benefits also, because Google likes fresh content, Blogs create a way for you to interact with your reader. Remember, a network marketer is someone who gives value and directs others in the RIGHT direction. Don’t lose sight of what we should be doing. We should be helping other network marketers. My point is network marketers need to establish a relationship and blogging is the perfect way.


The Three Most Popular Types Of Blogs Are:

· Blogger, which is owned and controlled by Google, The upside of Blogger is that you can open up an account and start blogging within minutes. There is no cost. I think in any skill that you are trying to achieve, you need to learn it. I believe by using blogger is a good start for writing and getting ideas from other bloggers. Remember, you can put other people’s content in your blog as long as you state it is theirs. It is great tool to use to start writing posts rather than not writing at all. Not everyone likes to write. The downside is Google owns it, controls it, you can’t have a domain name and Google can shut you down, anytime, if they think you are too “salesy” or do not like your content.

· Typepad is a hosted platform (you have to pay a monthly fee) It is the most popular; but, they are constrained to their templates and their rules. The upside is they offer more plug- ins and templates than Blogger.com. The downside is a monthly fee, of about $10.00 for pro version; Basic Typepad is free but only allows a certain amount of posts, 3 to be exact. But if you go Pro-version, posting is unlimited. There are three types of typepad, basic, plain, and pro. . I found an interesting blog post for you to read comparing blogger.com to typepad.com. http://bloggingonthefreeweb.blogspot.com/2005/03/bloggertypepad-comparis...

· Wordpress.org. This is a self-hosted platform. Most professional networkers use this type of blog platform. There are no drawbacks from wordpress. org. It is yours. No one can take it away from you. The only drawbacks are the technical skills necessary for a wordpress blog. It does take time, but if you focus, you can set it up. You can save yourself money and time by hiring someone for $20.00 to download and install a template/theme for you. (But the key to marketing is “the HOW TO” ) You need to learn how to do a wordpress blog. It’s crucial. I can guarantee you that when you have it set up and you learn a different skill and another, you will eventually want to change your wordpress theme or add another one. So, I personally suggest that you spend the time, and learn how to make a wordpress blog platform. After it is set up, it is as easy as blogger to post and edit etc….One great thing about Wordpress is that the endless amount of plug-ins you can put in. So become blog savvy!! There is also another blog platform called Wordpress.com and it is free. Here is an article I read that might help you to understand why Wordpress.org. is so impressive because it will show just how much of an expert you will become, once you know how to do Wordpress blogging http://www.walton.com/how-much-does-wordpress-cost?ap_id=test1 . Take a look at the costs and you decide.

You can learn and gain more value for your prospects or you hire someone and they will do the work for you. Personally, save money and do it yourself.
A network marketer is someone who gives value and directs others in the RIGHT direction. Don’t lose sight of what we should be doing. We should be helping other network marketers. My point is network marketers need to establish a relationship. FOCUS, FOCUS and LEARN HOW TO MAKE A WORDPRESS BLOG PLATFORM.

If you use a good host, they should have an auto install version of Wordpress. (Go Daddy) Click, click, bang. It’s set up. Play with a theme. Spend too much time looking on line for a theme. Download, install. Play with plug ins. Download, install. Write a few posts. Create a few pages. Change the layout a bit. Call it 8 hours total, from start to having your own blog on line, working, with your own theme and content. You have added the plug-ins that you wanted, the theme that you wanted, the layout, the content, and the menu. All of it is exactly what you want.
The cost is your time because you have SO MANY options. If you can be satisfied with what comes out of the box, then a Wordpress site can be set up in 20 minutes.

Compare that to a different free or self hosted platform. Set up is quick and easy. Pick a theme because there are only 20. Write a post. Change the layout? No. Can’t do that. Put the menu on the other side? No. Can’t do that. You want to post video? No. Can’t do that either. Podcast? Special functionality? Nope. None of that. If you don’t use Wordpress.org, your blog will not look quite like you want it to and it will not have the right functionality. It will be harder to use and take longer to post and promote.

Lastly, promote your Blog on Facebook, Twitter, Linkedin, and Betternetworker. And create a signature with your blog link. If you need help, just get in touch with me and I will point you in the right direction and help you.

Therese Catanzano
“The Nurse Network Marketer”

What Are The 5 Main Reasons Blogs Fail?

What Are The 5 Main Reasons Blogs Fail?

1. “Too Much Sell”: There is too much of a salesperson pitch. “Buy my Products”. No one is interested in a sales pitch, they are interested in value.

2. “Too Much ME”: (TMM) There is too much information about blogger—their blog is used as a daily diary. Although your stories are important, there has to be a reason. Give Value.

3. “Don’t Post Enough”: You don’t have to post a blog every day. The rule of thumb is at least twice a week or you could even get by with once a week. People who visit your blog and see that you have not posted at least weekly, are not impressed.

4. “Networkers Give Up Too Quickly”: Blogs are not an overnight success but “don’t give up” May take 3-6 months before you see results. You need to be consistent, commit and give diverse value and fresh content.

5. “Boring Content”: Readers like refreshing content and content that pertains to them and their business.

A Blog should be anywhere from 250-500 words. Readers have short attention spans. Promote your Blogs on Social Media Sites, Feed and Blog Directories and create a signature with your blog link.

Therese Catanzano
“The Nurse Network Marketer”